Augmented Reality
Is AR market getting crowded?
Yesterday I was talking to someone and he told me that AR market seems to get crowded. Too many AR companies coming up. Too many non AR companies starting to do AR. I quoted him from Upanishads, “Out of abundance he took abundance and still abundance remains.”
James Cameron goes Augmented with Avatar Merchandise
The latest to join in the AR band is fame director James Cameron [Titanic, Terminator, Aliens ] with his Avatar movie merchandise. If you buy any “Avatar” merchandise, it will have a AR marker embedded that you can point to your camera to see the 3D pop up. Although you probably won’t be able to do [...]
Is Augmented Reality a fad? We say NO
On 2nd Nov Chris Dannen of Fast Company wrote off AR with his article Put Your Phone Down: Augmented Reality Is Overblown. Two days later on 4th of Nov Robert Rice posted quite a few solid arguments explaining why AR is not overblown at all. We are no Robert Rice or any other AR visionaries. However, as we had been trying out small little things with AR last few months and showing around what we do to the people around us in Malaysia, we can assure any naysayers that AR is really here to stay. Let us tell you why we think this way.
Spectacular growth in Augmented Reality expected via smartphones
On 23rd October ABI research announced that they anticipate Augmented Reality to have dramatic growth via smartphones. They expect the current $6m market to grow to $350m market by 2014. But here at FRM we think it will not just be a $350m market. It will be a few billion dollar market. Why we think so [...]
junaio Augmented Reality – adding new chapter
Would it not be cool to have a Jurrasic Park dinosaur running around at your backyard? And what if you didn’t need to have a Hollywood budget to do so. All you need is junaio in your smartphone. Looks like Layar is about to have some competition. Unfortunately it is currently available only in the [...]
Track those stimulus dollars
If you are in the USA and you wanted to know where did all those stimulus dollars went, just set up your iPhone and point around. It uses the Layar Application to do this Tagging. Pretty cool (not sure how useful it is, but it is cool to see where your tax dollars went). GO [...]
Esquire does Augmented Reality Cover
And now Esquire magazine does Augmented Reality on their cover. And it was featured by Wall Street Journal (read it up at mashable). Interesting to see an old magazine doing AR.
Harvard Business thinks Augmented Reality is going to be a big deal for business
Augmented Reality (AR) had been creating enough buzz recently. Everyone thinks this is going to be huge (including us at FRM of course). And the latest endorsement comes from Harvard Business publishing. John Sviokla taught in Harvard for 12 years and he thinks AR is the real deal and it is here to stay. He [...]
Augmented Reality Business Model
Even though AR has been making lots of people excited, many ask what are the potential of an AR business model . Here is a list of 16 business models posted by Gary Hayes at personalizemedia.com on Augmented Reality. If you are searching for what can be done with AR look no further and head [...]
Why Augmented Reality is not VC’s darling yet
Although we had been seeing lots of example of Augmented Reality (AR) applications recently, VC’s seems to be quite cautious about putting their money in it. Read write web has a nice article on it. Must say it is an interesting read.
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